Austin Kleon FTW:

The entry for “Contrary” is several paragraphs long. My eyes glaze, not over, but above — to the entry for “contrarian.”

That’s a word that usually has a negative connotation, right? “Oh, he’s just being contrarian.” But let’s read the definition, anyways.

“con-trar-i-an n. an investor who makes decisions that contradict prevailing wisdom, as in buying securities that are unpopular at the time.”

Contrarian as investor? Oh, I like this idea.

I don’t want to oppose the status quo just to oppose it — I was to invest in what I think is undervalued at the moment. (Like paper dictionaries.

Invest in what is undervalued — and maybe undernurtured?