Congratulations on the latest entry into the “10thumbs Hated Phrase Hall of Fame”:

Do Your Research.

Seen (frustratingly) here in a NYT article about how to find a quality mask. Frustrating because I literally was doing my research by reading this article. Why must I go do more research?!?

The term is also used in conjunction with making “choices” like which health insurance plan is “right for you” (hint: none are right for you — we should get rid of them all and have a national health insurance system that covers everyone from craddle to grave.)

Previous inductees include: Messaging, shortening Communications to “comms”